Activision and KERV named finalists for creative, interactive experiences in assorted Call of Duty video campaigns Activision, together with patented video platform, KERV Interactive, lifted its assorted Call of Duty: Modern Warfare video campaigns to become interactive, educational and exploratory experiences for a variety of existing and net-new consumers. The companies were named finalists for “Best Use…
Read more on Activision and KERV Interactive Lead Digiday Awards in “Best Use of Video”
Susan G. Komen�, the world’s leading breast cancer organization, partnered with multi-award-winning video technology company KERV Interactive to drive donations and education through a series of online video ads during this year’s National Breast Cancer Awareness Month. By utilizing the interactive video activations, Komen was able to significantly lower its cost per donation, generating more than three…
Read more on Susan G. Komen® Increases Monthly Donations with KERV Interactive’s Video Technology
Forbes is working with KERV Interactive, a digital ad video platform, to create branded and shoppable content on Forbes.com. Forbes is the first business media publisher to work with the Austin-based tech company. The partnership means Forbes can offer advertisers an opportunity to market individual products throughout a video. Viewers can click on different items in a video, such…
Read more on KERV, ‘Forbes’ Launch Shoppable Video For Advertisers
The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that allows TV meteorologists to move weather and storm graphics around on green screens. Welch licensed the patent to ABC, NBC and CBS for their news broadcasts.…
Read more on KERV Is Betting On Interactive, Shoppable Video As More Than Just A Novelty
Neiman Marcus teamed with Vogueand Conde Nast to create an interactive, shoppable holiday video campaign with KERV Interactive, in partnership with Mastercard. The video, called “A Night at Neiman’s,” features actress Taraji P. Henson, who becomes trapped in a Neiman Marcus store overnight. As Henson cycles through her night in the store and shops its…
Read more on ‘Vogue,’ Neiman Marcus Create Interactive Holiday Video Campaign
Aug 05, 2019 (EIN News via COMTEX) — KERV’s patented technology maximized Troy-Bilt’s creative asset by creating unique, interactive experiences based on specific user consumption patterns Jessica Blankenship KERV Interactive +1 512-923-2396 email us here Visit us on social media: Facebook Twitter LinkedIn
Read more on Troy-Bilt and Marcus Thomas Partner with KERV Interactive to Elevate “Durability” Ad Campaign
KERV’s patented video technology helps brands increase consumer engagement by upwards of 300 percent AUSTIN, TX / ACCESSWIRE / April 26, 2019 / Funding of $11 million for KERV Interactive, a company producing the world’s most advanced interactive video technology, has been led by private equity investment group Vestech Partners, LLC. KERV’s technology can be applied to any…
Read more on KERV Interactive Announces Vestech Partners as Majority Lead Investor of $11 Million Raise
AI and image recognition can turn passive watching into a true lean-in experience Advertisers and brand marketers have all been abuzz about shoppable video recently. But their focus has been almost exclusively on selling products. It’s time to start thinking bigger. Think of it this way: Do you go to a search engine just to…
Read more on Interactive Video Can Be a Lot More Than Just Shoppable
by Charlene Weisler , Op-Ed Contributor at DigitalNewsDaily, December 5, 2018 Marika Roque, executive vice president, media and technology, KERV Interactive, has spent years on the agency side, working on brands in technical, media, production, operational and senior leadership roles. “I have worked in digital from its beginning,” she explained, “My understanding of the inner workings of…
Read more on Collecting New Data Points: Q&A With KERV’s Marika Roque
