D2C Click-To-Shop Ads Drive Interaction For Carhartt

Carhartt partnered with Apollo Program and KERV Interactive to develop a direct-to-consumer interactive campaign intended to teach consumers about the iconic brand and its products by leading them directly to clothing features they interact with in the videos. Apollo Program, the technology company providing data and insights, developed a new application, with help from its…

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KERV Interactive Announces Vestech Partners as Majority Lead Investor of $11 Million Raise

KERV’s patented video technology helps brands increase consumer engagement by upwards of 300 percent AUSTIN, TX / ACCESSWIRE / April 26, 2019 / Funding of $11 million for KERV Interactive, a company producing the world’s most advanced interactive video technology, has been led by private equity investment group Vestech Partners, LLC. KERV’s technology can be applied to any…

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Interactive Video Can Be a Lot More Than Just Shoppable

AI and image recognition can turn passive watching into a true lean-in experience Advertisers and brand marketers have all been abuzz about shoppable video recently. But their focus has been almost exclusively on selling products. It’s time to start thinking bigger. Think of it this way: Do you go to a search engine just to…

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Fisher & Paykel Leans Into Interactive Video

Fisher & Paykel, a leading manufacturer of premium kitchen, outdoor and laundry appliances, recently launched an interactive video campaign to drive awareness and purchase intent for their premium indoor & outdoor appliances. Fisher & Paykel is driven from a passion to produce the most technically advanced and efficient appliances in the world, and their marketing…

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