Interactive Video Can Be a Lot More Than Just Shoppable

AI and image recognition can turn passive watching into a true lean-in experience Advertisers and brand marketers have all been abuzz about shoppable video recently. But their focus has been almost exclusively on selling products. It’s time to start thinking bigger. Think of it this way: Do you go to a search engine just to…

Read more on Interactive Video Can Be a Lot More Than Just Shoppable

Fisher & Paykel Leans Into Interactive Video

Fisher & Paykel, a leading manufacturer of premium kitchen, outdoor and laundry appliances, recently launched an interactive video campaign to drive awareness and purchase intent for their premium indoor & outdoor appliances. Fisher & Paykel is driven from a passion to produce the most technically advanced and efficient appliances in the world, and their marketing…

Read more on Fisher & Paykel Leans Into Interactive Video