Susan G. Komen�, the world’s leading breast cancer organization, partnered with multi-award-winning video technology company KERV Interactive to drive donations and education through a series of online video ads during this year’s National Breast Cancer Awareness Month. By utilizing the interactive video activations, Komen was able to significantly lower its cost per donation, generating more than three…
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Forbes is working with KERV Interactive, a digital ad video platform, to create branded and shoppable content on Forbes.com. Forbes is the first business media publisher to work with the Austin-based tech company. The partnership means Forbes can offer advertisers an opportunity to market individual products throughout a video. Viewers can click on different items in a video, such…
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The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that allows TV meteorologists to move weather and storm graphics around on green screens. Welch licensed the patent to ABC, NBC and CBS for their news broadcasts.…
Read more on KERV Is Betting On Interactive, Shoppable Video As More Than Just A Novelty
