AI and image recognition can turn passive watching into a true lean-in experience Advertisers and brand marketers have all been abuzz about shoppable video recently. But their focus has been almost exclusively on selling products. It’s time to start thinking bigger. Think of it this way: Do you go to a search engine just to…
Read More… on Interactive Video Can Be a Lot More Than Just ShoppableFisher & Paykel, a leading manufacturer of premium kitchen, outdoor and laundry appliances, recently launched an interactive video campaign to drive awareness and purchase intent for their premium indoor & outdoor appliances. Fisher & Paykel is driven from a passion to produce the most technically advanced and efficient appliances in the world, and their marketing…
Read More… on Fisher & Paykel Leans Into Interactive Videoby Charlene Weisler , Op-Ed Contributor at DigitalNewsDaily, December 5, 2018 Marika Roque, executive vice president, media and technology, KERV Interactive, has spent years on the agency side, working on brands in technical, media, production, operational and senior leadership roles. “I have worked in digital from its beginning,” she explained, “My understanding of the inner workings of…
Read More… on Collecting New Data Points: Q&A With KERV’s Marika Roque
