Forbes is working with KERV Interactive, a digital ad video platform, to create branded and shoppable content on Forbes.com. Forbes is the first business media publisher to work with the Austin-based tech company. The partnership means Forbes can offer advertisers an opportunity to market individual products throughout a video. Viewers can click on different items in a video, such…
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The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that allows TV meteorologists to move weather and storm graphics around on green screens. Welch licensed the patent to ABC, NBC and CBS for their news broadcasts.…
Read More… on KERV Is Betting On Interactive, Shoppable Video As More Than Just A Novelty
Neiman Marcus teamed with Vogueand Conde Nast to create an interactive, shoppable holiday video campaign with KERV Interactive, in partnership with Mastercard. The video, called “A Night at Neiman’s,” features actress Taraji P. Henson, who becomes trapped in a Neiman Marcus store overnight. As Henson cycles through her night in the store and shops its…
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Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Read More: Stellar Cyber Delivers…
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Aug 05, 2019 (EIN News via COMTEX) — KERV’s patented technology maximized Troy-Bilt’s creative asset by creating unique, interactive experiences based on specific user consumption patterns Jessica Blankenship KERV Interactive +1 512-923-2396 email us here Visit us on social media: Facebook Twitter LinkedIn
Read More… on Troy-Bilt and Marcus Thomas Partner with KERV Interactive to Elevate “Durability” Ad Campaign
Carhartt partnered with Apollo Program and KERV Interactive to develop a direct-to-consumer interactive campaign intended to teach consumers about the iconic brand and its products by leading them directly to clothing features they interact with in the videos. Apollo Program, the technology company providing data and insights, developed a new application, with help from its…
Read More… on D2C Click-To-Shop Ads Drive Interaction For Carhartt
KERV’s patented video technology helps brands increase consumer engagement by upwards of 300 percent AUSTIN, TX / ACCESSWIRE / April 26, 2019 / Funding of $11 million for KERV Interactive, a company producing the world’s most advanced interactive video technology, has been led by private equity investment group Vestech Partners, LLC. KERV’s technology can be applied to any…
Read More… on KERV Interactive Announces Vestech Partners as Majority Lead Investor of $11 Million Raise
AI and image recognition can turn passive watching into a true lean-in experience Advertisers and brand marketers have all been abuzz about shoppable video recently. But their focus has been almost exclusively on selling products. It’s time to start thinking bigger. Think of it this way: Do you go to a search engine just to…
Read More… on Interactive Video Can Be a Lot More Than Just Shoppable
Fisher & Paykel, a leading manufacturer of premium kitchen, outdoor and laundry appliances, recently launched an interactive video campaign to drive awareness and purchase intent for their premium indoor & outdoor appliances. Fisher & Paykel is driven from a passion to produce the most technically advanced and efficient appliances in the world, and their marketing…
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by Charlene Weisler , Op-Ed Contributor at DigitalNewsDaily, December 5, 2018 Marika Roque, executive vice president, media and technology, KERV Interactive, has spent years on the agency side, working on brands in technical, media, production, operational and senior leadership roles. “I have worked in digital from its beginning,” she explained, “My understanding of the inner workings of…
Read More… on Collecting New Data Points: Q&A With KERV’s Marika Roque
